• 10:20 am
10:20 am
Chair’s Opening Remarks
  • 10:40 am
10:40 am
Panel discussion: What role does traditional media relations play in PR today?

Hear from PR professionals and journalists on what this relationship looks like and how it might change

  • What is the best way to work with journalists? What stories work best?
  • With some journalists moving into PR, what impact does this have?

Ben Wiseman

Head of Corporate Affairs

Lawn Tennis Association (LTA)

Nick Jones

Head of corporate & B2B PR, UKI


Klare Kennett

Assistant director external affairs, marketing and communications


Tessa Murray


Tortoise Media

  • 11:30 am
11:30 am
Session break
  • 11:45 am
11:45 am
Case study: Adapting measurement to an ever changing industry
  • Continuing to prove value as marcomms functions converge
  • Measuring the contribution of PR and proving its ROI
  • Keeping up with a fast paced industry

Joe Marshall

Senior strategist


Vicky Flannigan

Senior account director


  • 12:05 pm
12:05 pm
Session break
  • 12:20 pm
12:20 pm
Case study: Pushing the boundaries of PR campaigns
  • Hear from the best examples of creative and innovative PR
  • Pushing PR above and beyond
  • What does this look like and how can you achieve it in your organisation?
  • 12:40 pm
12:40 pm
Networking Lunch
  • 1:40 pm
1:40 pm
Project diversity: making PR a more inclusive industry
  • What does creating a more diverse comms team look like in practice?
  • Focusing not only on diverse recruitment but also shaping your work culture to ensure retention

Roopa Ramaiya

Head of global PR and communications


Effie Kanyua

Director of PR and communications

Hearst UK

  • 2:10 pm
2:10 pm
Session break
  • 2:25 pm
2:25 pm
New ways of working: how will this affect the PR industry?
  • What role will the rise of remote and flexible working play in future of PR?
  • Is there any potential in new agency models such as virtual agencies?
  • Are there new ways we can be working? What are the challenges associated?

Rachel O’Reilly

Head of communications


  • 2:45 pm
2:45 pm
Session Break
  • 3:00 pm
3:00 pm
Creative PR in times of Covid- and beyond?
  • Celebrating examples of creative responses to the covid-19 crisis
  • How will this turbulent time shape how we view creativity moving forward?
  • How can creativity be harnessed in rebuilding businesses beyond the crisis?
  • 3:25 pm
3:25 pm
Chair’s closing remarks