10:00 am
Chair’s Opening Remarks
10:15 am
Panel discussion: What role does traditional media relations play in PR today?

Hear from PR professionals and journalists on what this relationship looks like and how it might change

  • What is the best way to work with journalists? What stories work best?
  • With some journalists moving into PR, what impact does this have?

Ben Wiseman

Head of Corporate Affairs

Lawn Tennis Association (LTA)

Nick Jones

Head of corporate & B2B PR, UKI


Klare Kennett

Assistant director external affairs, marketing and communications


Tessa Murray


Tortoise Media

10:55 am
Session break
11:10 am
Augmented Intelligence: How is AI transforming the role of reputation management?

We are living through a new industrial revolution in which artificial intelligence (AI) permeates all industries and sectors of our economy, enhancing the impact and value of businesses worldwide. The Communications industry is lagging behind the curve as regards implementation of AI, so what can we all do about it? In this session we will cover:

  • Knowledge Graphs and Augmented intelligence
  • Your comms tech stack and opportunities for AI
  • How AI can inform thinking and strategic communications
  • Some cool graphs to show the AI magic

Georgie Weedon

Head of Communications

Signal AI

Dr. Miguel Martinez

Co-Founder and Chief Data Scientist

Signal AI

11:30 am
Session break
11:45 am
Case study: Adapting measurement to an ever changing industry
  • Continuing to prove value as marcomms functions converge
  • Measuring the contribution of PR and proving its ROI
  • Keeping up with a fast paced industry

Joe Marshall

Senior strategist


Vicky Flannigan

Senior account director


12:05 pm
Session break
12:20 pm
Measuring the Strength of Purpose

Alison Da Silva

Managing Director of Purpose & Impact

Zeno Group

12:40 pm
Networking Lunch
12:50 pm
Private lunch roundtable hosted by 3 Monkeys Zeno: Crucial Lessons in Leading with Purpose

Alison Da Silva

Managing Director of Purpose & Impact

Zeno Group

Sarah Ogden

Head of corporate brand

3 Monkeys Zeno

1:40 pm
Case Study: Helping identify the right paths on the journey to reputational recovery
  • Rebuilding a multinational brand in the face of negative publicity
  • Monitoring and analysing the impact of proactive PR efforts to justify further investment in corporate communications
  • Proving how proactive PR can help offset ongoing negative coverage

Lucy Freeman

Media Analysis Manager


Chris McDonagh

Regional Vice President

Lexis Nexis

2:00 pm
Session break
2:15 pm
Project diversity: making PR a more inclusive industry
  • What does creating a more diverse comms team look like in practice?
  • Focusing not only on diverse recruitment but also shaping your work culture to ensure retention

Roopa Ramaiya

Head of global PR and communications


Effie Kanyua

Director of PR and communications

Hearst UK

2:45 pm
Session break
3:00 pm
New ways of working: how will this affect the PR industry?
  • What role will the rise of remote and flexible working play in future of PR?
  • Is there any potential in new agency models such as virtual agencies?
  • Are there new ways we can be working? What are the challenges associated?

Rachel O’Reilly

Head of communications


3:25 pm
Session Break
3:40 pm
Case study: Creativity in B2B Storytelling, Tinder for Cows
  • How humour can be used to boost your brand and tell your story
  • Ensuring important messages cut through in a media frenzy
  • Creating the right agency/client dynamic for creative campaigns

Jon Lonsdale

Chief executive

Octopus Group

4:00 pm
Chair’s closing remarks