• 9:40 am
9:40 am
Chair’s Opening Remarks

Campaign 360 and PRWeek360 Joint Plenary: The state of the Media Industry

  • 9:50 am
9:50 am
If not now, when?
  • When agility and speed are no longer just the realm of athletes and rock stars
  • Learning from the past: Cultural relevance, innovation and authenticity
  • Where to from here? Never waste a crisis

Raoul Shah

Joint CEO & Founder

Exposure

  • 10:10 am
10:10 am
Session break
  • 10:25 am
10:25 am
Panel Discussion: Creative brand reactions to the COVID crisis

As budgets and priorities change in response to the crisis, creativity has been one of the things that has differentiated brands. In this session, we will hear from the brands on how they are creatively differentiating themselves during the crisis and how they are innovating moving forward.

  • How are businesses innovating to try and protect revenue during and after the crisis?
  • What lessons can be learned from this experience?
  • What long term impact will this have as we ease out of the crisis?

Alex Weller

Marketing Director, Europe

Patagonia

Raoul Shah

Joint CEO & Founder

Exposure

Ben Carter

Global director of restaurants and strategic partnerships

Just Eat

Lisa Jedan

Vice president, global brand communications

Bacardi

  • 11:25 am
11:25 am
Session break
  • 11:40 am
11:40 am
Case study: Getting back to growth
  • Exploring how Heathrow will be adapting to new travel processes
  • Winning back consumer confidence and communicating in the new normal
  • Recovering revenues and the process of returning to pre-COVID figures

Jo Roberts

Deputy director of communications

Heathrow

  • 12:00 pm
12:00 pm
Session break
  • 12:15 pm
12:15 pm
Managing and motivating a PR team
  • Maintaining creativity and motivation in busy PR teams
  • How to keep reinventing your comms team to keep up with the evolving pr skill set
  • Building a team for major events – a look at how Team GB’s PR team builds for the Olympic Games

Scott Field

Director of communications

British Olympic Association

  • 12:40 pm
12:40 pm
Networking Lunch
  • 1:40 pm
1:40 pm
Diversity programmes that work

Taylor Bennett Foundation will run through three successful diversity programmes they have run and implemented

  • What makes a successful charity/ corporate partnership and what steps to take if it goes wrong?
  • How to get started on creating an internal diversity programme

Melissa Lawrence

Chief executive

Taylor Bennett Foundation

  • 2:10 pm
2:10 pm
Session break
  • 2:25 pm
2:25 pm
How has the coronavirus pandemic altered the role of PR in the marcomms food chain?
  • Has the coronavirus crisis proven the importance of effective comms?
  • Has this time shifted the blurred lines between marcomms functions?
  • What are the long term implications of this and what would these new ways of working look like?

Sarah Kemp

Head of communications

Page Group

Sarah Ogden

Head of corporate brand

3 Monkeys Zeno

Justine Bower

Director of communications, consumer and social

UKTV

Sagar Sharma

Director of policy and communications

Barnardos

  • 3:05 pm
3:05 pm
Session break
  • 3:20 pm
3:20 pm
Case study: Creativity in B2B Storytelling, Tinder for Cows
  • How humour can be used to boost your brand and tell your story
  • Ensuring important messages cut through in a media frenzy
  • Creating the right agency/client dynamic for creative campaigns

Jon Lonsdale

Chief executive

Octopus Group

Doug Barnier

Chief executive

Hectare Agritech

  • 3:45 pm
3:45 pm
Chair’s Closing remarks