Day 2: 11th September

  • 10:00 am
10:00 am
Chair’s opening remarks
  • 10:10 am
10:10 am
Case study: Rethinking measurement of influencer marketing
  • Hear from brands on the new ways they are approaching the challenge of measurement
  • Turning away from traditional marketing metrics to transform the way you use influencer marketing
  • Creating impact that is trackable for increased investment

James Day

Head of social media and community

Jagex

  • 10:40 am
10:40 am
Session Break
  • 10:55 am
10:55 am
Panel discussion: Hear from the platforms- How will the industry evolve?
  • How are platforms evolving their product and how will this affect influencer marketing?
  • How will these changes affect measurement and influencer- brand relationships?
  • What will a successful influencer campaign look like in the future?

Reena Rai

Influencer marketing manager, Pinterest

Pinterest

Lucy Luke

Strategic partner manager: entertainment and creators

Facebook

Emily Young

Head of UK

Takumi

  • 11:35 am
11:35 am
Session Break
  • 11:50 am
11:50 am
Influencer regulation: Staying ahead of the curve
  • As the industry and its regulation develops, how can you remain compliant?
  • What areas are next to be regulated? How much can influencers commodity?
  • How to maintain best practice regardless of regulation

Jason Freeman

Director, consumer law,

Competition and markets authority

  • 12:20 pm
12:20 pm
Session Break
  • 12:35 pm
12:35 pm
Case study: The potential of long term influencer relationships
  • Exploring the benefits of a long term influencer strategy
  • Creating influencer relationships that are more than just a sponsored post
  • How to manage, plan for and measure a long term influencer strategy

Elena Torode

Director of communications, JW Marriott Grosvenor House London

Marriott International

  • 1:00 pm
1:00 pm
Networking Lunch
  • 2:00 pm
2:00 pm
The next generation of influencers: What is the future of the industry?

With social media use having gone up massively during covid, how are new and younger influencers coming into this and changing the mold? Hear from both influencers and brands on where they think the industry heading

  • How are brands innovating the ways they use influencer marketing?
  • What do influencers want to see change to improve relationships with brands?
  • 2:30 pm
2:30 pm
Close of conference