Day 1: 10th September

  • 10:30 am
10:30 am
Chair’s opening remarks

John Harrington

Editor

PRWeek UK

  • 10:45 am
10:45 am
TikTok fireside chat: Transforming the creator landscape

The platform of 2020, Influencer360 will hear from TikTok’s Head of Creator Solutions for Europe Julien Wettstein as he speaks about how TikTok is changing the influencer landscape, how brands are working with creators to create unique content and why authenticity has become vital in creator comms and marketing. Julien will be joined by TikTok creator and star Sherice Banton, who with 1.2 million followers and over 70 million likes will share insights on the best ways for brands to work with creators and what content best captures attention.

Julien Wettstein

Head of Creator Solutions, Europe

Tik Tok

Sherice Banton

Tik Tok Creator

  • 11:15 am
11:15 am
Session Break
  • 11:45 am
11:45 am
Creativity and cooperation: Finding balance when working with influencers
  • How to find comfort in the struggle for creative control over campaigns
  • Giving the space to influencers to create content that fits their brand and yours
  • Case study examples of the benefit of a more flexible brief and how to get the best out of influencers

Emma Shuldham

Managing Director

ITB Worldwide

Emily Trenouth

Head of Influencer Marketing Strategy

MediaCom

  • 12:10 pm
12:10 pm
Session Break
  • 12:25 pm
12:25 pm
State of the industry: What is an influencer?
  • How has the covid crisis changed how we view influencers?
  • Exploring the role influencers may play in re-inventing the industry and helping rebuild brands
  • Has the crisis differentiated the truly creative influencers from the more basic content creators?

Shannon Walker

Founder

Social Disruption

  • 12:50 pm
12:50 pm
Networking Lunch
  • 1:50 pm
1:50 pm
Covid-19: The Impact on Influencer Marketing

Trends and insights from the last few months

  • Changes to content
  • Social platform highlights
  • Hints and tips to consider for the coming months
  • Case studies of a recent virtual series of events and other interesting examples we’ve seen across the industry during lockdown
  • What are the next wave of metrics or insights that we should be striving for to support the most considered influencer and brand partnerships following lockdown?

Simone Stevens

Senior influencer Specialist

Pegasus

  • 2:20 pm
2:20 pm
Session Break
  • 2:35 pm
2:35 pm
Case study: Creating an influencer strategy
  • Introducing influencer marketing into your campaigns and how to build an effective strategy
  • What platforms to look at and which kpis to focus on?
  • How to integrate this into your existing marketing plan and how much budget to allocate

Sedge Beswick

Managing director

SEEN Connects

  • 3:05 pm
3:05 pm
Afternoon break
  • 3:20 pm
3:20 pm
Panel discussion: The vetting process- Picking the right influencers
  • Picking influencers that align with and won’t damage your brand
  • What metrics you should be looking at to evaluate influencers
  • Looking beyond follower count to identify influencer worth

Anthony Gaffney

Media Intelligence Director

LexisNexis

Cody Eastmond

Senior Director UK

The Communications Store

Marianne Fakinos

Global influencer manager

Visit Britain

Scott Guthrie

Strategic influencer marketing consultant

N/A

Gordon Glenister

Head of Influencer Marketing Strategy

BCMA

  • 4:00 pm
4:00 pm
Close of day one