About Sedge Beswick


Sedge Beswick

Managing director

SEEN Connects

Case study: Creating an influencer strategy

Sedge Beswick is the Founder and Managing Director of SEEN Connects, an award-winning, innovative influencer marketing agency. In 2019, she launched Connects Cast, an off-shoot podcast production company hailed as ‘the new wave of influential sound.’ Having worked at Red Bull and Three UK, Sedge moved to ASOS before setting up Connects, working as their Global Social Media manager, taking them to the world’s most visited e-commerce clothing site. SEEN Connects is known for its progressive, creative and value-driven approach to influencer marketing. Sedge has built the agency on foundations of authenticity and innovation, empowering businesses to take an investigative, strategic approach to driving meaningful, archetypally aligned connections with consumers. Some of the brands currently on Connects’ ever-growing client list are: Nike, Jo Malone London, Panasonic, Three UK, Jack Daniel’s, the Shop Direct Group and Facebook.

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