About Nuala Donnelly


Nuala Donnelly

Head of Music


Nuala Donnelly

How Musicians and Brands are adapting to the COVID world and beyond….

I started my career at Sony Music in 2001 in the very newly formed digital department before moving to Orange in 2004 to oversee the delivery of the Glastonbury, Reading and Leeds and T in the Park sponsorships.

In 2006 I joined O2 where I’ve worked happily ever since. Through our music and venue sponsorship deals we developed Priority Tickets, which helped set a new benchmark for customer loyalty and brand activations. To communicate this exclusive perk we have created hundreds of content-led collaborations with artists and dramatised the walk to stage with talent like Michael Bublé, Kasabian, Foo Fighters, Beyoncé, Coldplay, Lady Gaga, Gorillaz and Ed Sheeran.

I’ve had the pleasure of building long lasting partnerships with the best in the business from AEG to Live Nation, Nordoff Robbins to War Child. And I continue to love working with like-minded people and companies, determined to find sustainable ways for O2 to work with and add value to the live music industry while bringing exciting, memorable, joy-inducing experiences to fans.

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Melissa Lawrence

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