About Meredith O’Shaughnessy

Speaker

Meredith O’Shaughnessy

CEO

Meredith Collective

Panel: Return on Experience: Understanding the metrics and impact of brand experiences

Meredith is an award-winning Creative Strategist helping innovative brands to pioneer bold, experience-led strategies that emotionally engage with their audiences to create loyalty and organic brand advocacy. She has delivered award-winning experiential campaigns for Marriott, Autograph Hotels, Whirlpool, Manolo Blahnik and Warner Bros (among others). Over the last decade Meredith’s offering has evolved from creating award-winning immersive pop-ups to advising brands such as Unilever on how they can harness happiness, connection and creativity to capitalise on the new economy of experiences.

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