About Gary Cohen


Gary Cohen

Brand Partnerships Director

ATC Management

Gary Cohen

How Musicians and Brands are adapting to the COVID world and beyond….

Gary spent 10 years at leading ad agencies including Ogilvy’s and Havas. In 2004 he established Brand Aid Music Marketing to meet the ever-increasing demand for brand relationships with the music industry. He went on to plan and manage music led campaigns in the USA, UK and Ireland for clients including Guinness, Corona, T Mobile, Topman, Pizza Hut, Daily Mail and Heineken.

In July 2016 Gary joined the music management company ATC as Brand Partnerships Director. ATC manage a broad roster of artists including Nick Cave, PJ Harvey, Johnny Marr, Faithless and Katie Melua. Since joining ATC Gary has concluded global artist partnership deals with a range of brands including Samsung, Tidal, Selfridges, Microsoft, Red Bull, Dr Martens, NFL, American Apparel and Facebook.

Gary is a leading industry expert and has spoken on panels at MIDEM, Cannes Lions, ILMC and Marketing Week Live, written for The Drum and featured on both BBC TV and BBC online discussing music and brand partnerships.

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