About Emma Shuldham


Emma Shuldham

Managing Director

ITB Worldwide

Creativity and cooperation: Finding balance when working with influencers

As Managing Director, Emma leads the global team at ITB to build talent based integrated marketing strategies on behalf of brands with people & IP of influence. With almost 20 years’ experience in the entertainment industry, Emma has unparalleled skills in the crafting and execution of talent-led brand deals across all verticals. Starting her career in talent management, Emma brokered complex equity, royalty and endorsement-based brand deals in the entertainment and sport sector, developing expertise in project management and negotiation of corporate sponsorship as well as building a trusted network of celebrity talent, agents and industry professionals. Following stints agency-side at Cocktail Marketing and Finch & Partners, Emma joined ITB as Associate Director in 2012, helping to build out and lead the talent + influence team, heading up celebrity procurement for global brands including H&M, Chivas, Dior and Calvin Klein, guiding the development of ITB’s influencer service offering (and recruiting experts in the field), and driving the creation of the agency’s own proprietary platform for data insights and tracking. Since her promotion to Managing Director in 2017, Emma and her co-MD Matthew Pitcher navigated the successful integration and growth of ITB in the US as the agency became part of the OSEN network. As we look to the future, Emma continues to focus on business development, growth acquisition opportunities and building strategies on behalf of brands which engage with talent in a digital first, ecommerce driven environment.

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